Building Measurable Promotions

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Case Study: Cozy Up

Each year this financial company delivered to their top brokers a Christmas “Thank you”

Objective:

GGOF BlanketTo get 70% of recipients to acknowledge receipt of the gift. It had to stand-out in the sea of gifts and invoke feelings of home and family.

Strategy & execution:

A creative package was designed to draw attention to the gift. Custom printed with snowflakes & ribbon gave the package life and the durable corrugate allowed it to double as the shipper. Inside, nestled into custom slots, was an oversize plush blanket done in the client’s corporate colours and embroidered with their logo, partnered with imprinted mugs stuffed with gourmet hot chocolate.

Results:

An amazing 80% of recipients acknowledged receipt of their gift and commented on the creative package and its contents.

This thoughtful promotion earned a PPPC Silver Image Award

“I have worked with Karen Major on sourcing products for Power4Bones - Dairy Farmers of Canada school program for many years.
Karen has always been beyond helpful in researching and proposing suitable products....orders are delivered on time and on budget. I highly recommend working with Karen at All the Right Tools. Teresa Dowd, Trinity Communications