Building Measurable Promotions

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Case Study: Cozy Up

Each year this financial company delivered to their top brokers a Christmas “Thank you”

Objective:

GGOF BlanketTo get 70% of recipients to acknowledge receipt of the gift. It had to stand-out in the sea of gifts and invoke feelings of home and family.

Strategy & execution:

A creative package was designed to draw attention to the gift. Custom printed with snowflakes & ribbon gave the package life and the durable corrugate allowed it to double as the shipper. Inside, nestled into custom slots, was an oversize plush blanket done in the client’s corporate colours and embroidered with their logo, partnered with imprinted mugs stuffed with gourmet hot chocolate.

Results:

An amazing 80% of recipients acknowledged receipt of their gift and commented on the creative package and its contents.

This thoughtful promotion earned a PPPC Silver Image Award

"We would be at a loss without Karen's expert advice and the time she takes to understand our needs. Her focus on helping us build our brand awareness and meeting our goals is amazing. Karen truly goes above and beyond everytime!" Sheila Henson-Lamirande, TPI