Building Measurable Promotions

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Toolbox News

Canada 150It’s a great year to be Canadian. We will be celebrating Canada 150 with great events and unique experiences.  For me, it is also a great time as I have reached a milestone with 25 years in the promotional industry.  I have a few ways I’ll be celebrating this year as well. The first was to become a licensed provider of the Canada 150 brand. The ability to offer something this memorable as a co-branding opportunity I find very exciting and a great marketing tool for my clients.

The other major project I took on is a re-vamp, update and modernization of my logo and website and branding initiative.  Detailed, time consuming and thought provoking the experience has also been challenging, educational and fun.  I am so very pleased with the results and hope you are too.

With more than a few nudges, our marketing team has challenged me to start a blog.  I’ll be honest, I am not keen. I have never thought of myself as a wordsmith, but have agreed to take up the challenge. A couple times a month I’ll be digging into my toolbox to share industry tips and advice to assist in your day to day marketing efforts.

Here’s to a great year ahead.  I welcome your comments and opinions.

"Great Ideas! Great Pricing! Great Service!
I have worked with Karen Major for over 19 years...consistently provide us with relevant and targeted promotional campaign ideas that helped us reach our overall objectives...highest level of customer service possible in ensuring that our requirements were met and our expectations exceeded." Donna Lange, Egg Farmers of Ontario